An Inside Sales Engine

Inside sales and customer success management are 4key elements in developing a successful edtech company. Especially, since many edtech sales are less than $50,000, and often this is the most  economical and efficient sales model. So, it is essential that an entrepreneur understand how to structure and manage inside sales, hire and train the right sales person, and develop a process that will result in a successful outcome.

Participants in this session will:

  • identify how to hire and manage inside sales
  • outline the metrics that are important when implementing an inside sales strategy
  • integrate customer feedback to evolve the lead to revenue cycle


Instructor: Rhonda Lee, President, Mac and Lee
Rhonda has spent the last 20 years connecting the sales and marketing dots for start-ups to billion dollar organizations as the Founder and CRO for Mac + Lee, a full-service sales agency. She is known for her ability to deliver strategic insights and winning revenue generation plans; integrating proven sales methodologies to drive measurable ROI and predictable revenue.  Rhonda leverages her B2B experience to support her Education clients: Compass Learning, Dreambox Learning,, Learnzillion and KnowRe to name a few.


$20.00 USD

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