What to Consider When Selling into Schools from a Marketing Perspective

You’ve had the brilliant idea. You have created a solid foundation. You’ve even secured investment dollars and built a team. So, what does it take to launch your company or product into the edtech market? What is the best approach? Building a winning marketing communications strategy is both an art and a science, but is essential when entering the market or sustaining yourself in the market.

In this session, participants will:
  • Evaluate what you need to know about marketing strategies before, during and after launching your edtech company, product or service
  • Evaluate the current state of edtech readiness in schools
  • Examine common misconceptions about school budgets
  • Identify how purchasing decisions are made at schools