Edtech Sales Playbook Webinar Series

Classes in this series provide viewers with insights into edtech sales experience. Methods that are explored include creating a scalable and sustainable sales engine, prospecting, managing the first sale(s), managing and developing a sales team, developing metrics that will align the viewer with success, and asking the right questions along the way.

The Path to Partnership: Closing the District-Vendor Perception Gap

In EdMarketer2017 – the 5th annual EdMarketer survey, Education Week’s Research Center reveals District Leader perceptions of the PreK-12 vendor community, with an aim of helping education companies better understand how they are viewed by the customers they hope to serve. The findings are based on responses from over 500 District Leaders, and provide a deep dive into District Leader views of vendor strengths and weaknesses across a range of areas, including student engagement and motivation, curriculum and OERs, professional development and instructional effectiveness, edtech, and more. Additionally, it reveals concerns District Leaders’ have with regard to their own capabilities, the ways in which they like to receive information from potential vendors, and a range of informational needs that provide great content marketing opportunities for education companies.

Content Marketing 101: Driving Leads through Data and Thought Leadership

In a world where the options are overwhelming and budget is limited it can be difficult for decision makers to know which way to turn. Content marketing can help organizations stand out and capture data to move potential customers through the nurture stream, while also sharing deeper insights as to why a particular product or type of technology is best. Research is a great place to start for a content marketing program because it provides market insights, can be used to feed other content that speaks to buyer pain points, provides a foundation for thought leadership, and drives media coverage and leads. Still, knowing what kind of content, how to develop it and what to do with it aren’t easy. Facilitated by Walker Sands Communications. 

Education Week: EdMarketer 2016 Market Report

Is your edtech company looking for insight into which sales messages and marketing practices will best influence K-12 District leaders? Want to know the key motivations and needs of District leaders? What about the key factors which impact vendor selection?Purchase this webinar to gain a marketing edge from Education Week’s latest research.