CONNECTING AND EDUCATING

THE EDTECH ECOSYSTEM

HIGHLIGHT OF THE WEEK

You’ve had the brilliant idea. You have created a solid foundation. You’ve even secured investment dollars and built a team. So, what does it take to launch your company or product into the edtech market? What is the best approach? Building a winning marketing communications strategy is both an art and a science, but is essential when entering the market or sustaining yourself in the market. 
In this session, participants will: evaluate what you need to know about marketing strategies before, during and after launching your edtech company, product or service;  evaluate the current state of edtech readiness in schools; examine common misconceptions about school budgets; and identify how purchasing decisions are made at schools.  


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